Frames: New Fashions for Fall 2007

Complexity and the exotic color palette are what to expect for fall ‘07. The more ordinary, time-honored and neutral shades for frames are now more rich, nuanced hues. The sunglasses are still large or sporty-type sun shields, and there are numerous shapes in ophthalmic eyewear, with rectangular shapes especially prominent.

Colors in eyewear can give a completely different overall look, from understated to powerfully bold. Similar to the popular accessories such as handbags, shoes and belts, your eyewear wardrobe selection should include the basic colors. Eyewear selections should always include staple black and carafe-colored deep, espresso brown. Deep purple and slate gray are also this fall’s hit colors. Take a glimpse at these fantastic styles for the fall season.

Alain Mikli

Alain Mikli

This classic collection from alain mikli proves that fashion trends stand the test of time only if they are timeless. The collection is made from 100% acetate and is available in three sizes. All colors feature marble tones that finish off any casual or formal attire with an extra gaze from both men and women. Like all alain mikli frames, this collection focuses on aesthetics and technology incorporating the chaam® hinge that contours’ to the wearers face and provides superior comfort. www.mikli.com

Tura

Model 525 is a progressively friendly full metal, with a contemporary rectangular shape. The endpiece and temples have soft, pressed quilt like detailing sprinkled with small Swarovski crystals.

Model 525 is a progressively friendly full metal, with a contemporary rectangular shape. The endpiece and temples have soft, pressed quilt like detailing sprinkled with small Swarovski crystals. It is very elegant and feminine. Model 525 is available in two eyesizes 49 and 51 and in colors brown, eggplant, silver blue and pink.

Ted Baker

B815 “Hole-In-One” has a unique temple treatment with a metal trim outlining a square hole with a subtle Ted Baker laser engraved on the metal trim. B815 is available in eyesize 51/16-135 in a rich tortoise, vibrant red marble and midnight ebony.

A full plastic ‘feel’ with the opulence of metal to add value to this frame. The uplifting pillow shape front will stand out on frame boards and is wearable on a variety of face shapes. B815 “Hole-In-One” has a unique temple treatment with a metal trim outlining a square hole with a subtle Ted Baker laser engraved on the metal trim. B815 is available in eyesize 51/16-135 in a rich tortoise, vibrant red marble and midnight ebony. www.tura.com

Match Eyewear

Helium Paris Eyewear by Match Eyewear

Helium Paris Eyewear by Match Eyewear introduces a vision of beauty with its “Etched Elegance”, eyewear series. The Helium Paris HE4018 radiates with the essence of pure, feminine elegance. With its stainless steel, cat-eye shape, featured in an array of rich, saturated colorations, featuring, delicate, etched floral designs in gold tones, spring hinges for a light comfort fit and wafer thin nose pads for a transparent look on the face, this design is the personification of grace and perfection in eyewear. The series comes in colors satin brown, satin black and satin bordeaux in size 51/18/135. www.matcheyewear.com

Safilo

Banana Republic Collection by SafiloUSA

Available nationally in November, the Banana Republic ophthalmic collection echoes the sophisticated aesthetic found in Banana Republic’s ready-to-wear designs. The eyewear revolves around sleek lines, unique accents, and-above all-wearable shapes. The collection features a predominance of rectangular shapes but also includes softer ovals as well as a few preppy silhouettes. The styles are offered in a selection of colors including classic metallic tones such as dark gunmetal, antique gold, black satin, shiny burgundy, bakelite brushed and warm gray. Plastic styles include black, havana and burgundy, as well as custom colors including distinct combinations of olive tortoise, smoke ivory, amber tortoise, havana blonde, crystal gray and burgundy. www.safilousa.com

Marchon

Fendi

Fendi Double F logo fashion from Marchon

FS485R: Intricately placed glittering rhinestones, in a flawless rectangle arrangement, embellish from the end piece continuing through the temples. Brilliantly highlighting the temple is the time-honored Fendi Double “F” logo fashioned in dramatic shimmering rhinestones. A glamorous softened rectangle in stunning colors of brown, white, ruby and black.

F727: Delicately feminine with a beautiful sculpted look and feel. The double “F” logo pattern is intricately designed on the end pieces, achieved by a meticulous laser technique. The graceful metal front with zyl temples provides the ultimate luxury and is accented in prominent colors of dark gunmetal, shiny palladium, chocolate, mauve and bronze.

Sean John Collection

SJ123S: 1970’s glamour inspired. Attention to detail is significant by using vivid colorations, enamel coloring and an interlocking metal design. Logos are becoming with the Signature logo debossed on the left enameled temple as well as blind stamped on the inside of the right temple tip and laser etched into the top left corner of the lens. Sensual shades of black, ruthenium, dark brown and shiny golden accented with gradient lenses adds the final necessary touch to this alluring style. www.marchon.com

Lindberg

LINDBERG Strip is challenging the market with a brand new series of exciting models that target the younger segment with cool full-rim models and new temple designs. The new models are intended for trendy men and women with a more

aggressively designed lens shape combined with bold temple designs. The design team challenged existing techniques for cutting titanium plate. The new models are characterized by the extremely thin front rim, which draws the attention to the striking and unique hinge and temple details. www.lindberg.com

Maui Jim

The Maka and Nunui are the latest additions to Maui Jim’s MJ Shields collection. The Maka’s sporty frame incorporates the finest Nickel/Silver metal alloy with Grilamid TR 90, giving it extreme bending strength, toughness and lightness. The Nunui’s entire frame is constructed from Grilamid TR 90, and it provides excellent coverage due to the extra wide temples and wrapped structure of the frame. The models are equipped with Maui Jim’s patented PolarizedPlus®2 technology, which starts by vanquishing the glare. The lenses feature 3 rare earth elements, maximizing transmission of the colors your eyes see naturally. www.mauijim.com

Clear Vision Optical

BCBGMAXAZRIA GROUP and its licensee, ClearVision Optical, have joined forces to create a limited edition BCBGMAXAZRIA sunglass named Hope. Twenty five percent of the retail price from the sale of each Hope frame will be donated to Susan G. Komen for the Cure, the leader of the global breast cancer movement. The BCBGMAXAZRIA Hope sunglass is a stylish, oversized-rimless design with a sophisticated metal front, a contoured, double bar bridge and gradient lenses. Featuring a six base polycarbonate lens, a bold, wrapped metal end-piece and an adjustable, clear crystal acetate temple, Hope is available in one size of 58/15/130 and comes in colors rose or black. www.cvoptical.com.

Kenmark

Couteur Designs, a division of the Kenmark Group, has introduced Factor ophthalmic into its Jhane Barnes Axiom collection. Factor incorporates Jhane Barnes’s design aesthetic into fashionable frames for men. Utilizing cutting edge technology and innovative techniques, these frames add new shapes and colors into the collection. Factor is available in black, brown, navy, olive, orange and tortoise, in sizes: 51-17-135 and 53-17-140. www.kenmarkoptical.com

New Releases can be extremely popular to customers from shyly moderate to bold fashionistas, as they want the newest and trendiest in what current eyewear releases offer. Display your new releases proudly with POP’s, hats, scarves, handbags, watches and other similar name branded items. The wider selections that you have available, the more flair you add to your dispensary. Don’t be afraid to have a lot of fun working with the current fall colors and fashion trends. Let your customers get the very best that you can give.

    Amy Endo, CPOT
amyendo_88@yahoo.com
 
       
 
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