RELEASE IS SUPPORTED WITH A GIFT-WITH-PURCHASE PROMOTION

Long Island City, NY: Christopher Shyer, President of Zyloware Corporation, announced the September 2007 release of two new ophthalmic styles in its Via Spiga Eyewear collection. The release is being supported with a gift-with-purchase promotion. 

Additionally, Via Spiga sunglasses will be featured in Via Spiga’s national consumer ad campaign beginning in September. The fall campaign features Via Spiga’s new tagline, “Stop traffic. Italian Style”.

Said Chris Shyer, “Via Spiga’s fall campaign will draw a new crowd of fans for the brand. The editors and photographers from Vogue magazine incorporated incredibly compelling images. The new zyl Via Spiga eyewear styles support this new wave of excitement.”

The Promotion

To support the campaign, for a limited time retailers will receive a complimentary Via Spiga wristlet with a qualifying 6-frame Via Spiga order. The Via Spiga wristlet has dramatic, ‘mod’ appeal with clean lines and black patent material. This versatile style easily transitions from daywear to eveningwear. The Via Spiga wristlet has a tasteful embossed logo patch and a detachable logo chain. Features include a generous 9” x 4” size and an interior zippered pouch for small items.

The Product
The September releases take a brief departure from the cutting-edge design that is synonymous with Via Spiga and venture into younger, tailored womens eyewear. Each style is made of hand-crafted zyl in colors that can be worn with a woman’s everyday wardrobe. 

Via Spiga RIVA has a new rectangle front with softened curves and bent endpieces that give it a feminine fit. Simple temples harmonize with the front for an overall tailored look. RIVA is made of hand-crafted zyl throughout and is available in three colors. The color offerings complement a variety of complexions, from blonde/fair to brunette/deep tones. A tasteful Via Spiga logo accents the left temple.

Via Spiga RIVA - Blonde (620)

Colors:  Black (500) • Blond (620) • Burgundy (710)
Sizes:  50-16-135
Features:  Hand-crafted zyl; Wrapping, bent endpieces; Spring hinges; Via Spiga logo.
List Price:  $59.95

Via Spiga VARESE has a narrow oval shape that widens toward the outer edge. The Italian multi-layered zyl material is the frame’s crown jewel–with a monochrome mosaic pattern that has the subtle sparkle of precious gems. The beveled outer edge and bent endpieces give the frame dimension. A second layer of zyl is revealed in two places–the upper eyerim and the temples. The temples have laser cuts in a feminine curve pattern that evokes fish skin, an emerging trend in womens accessories. 

Via Spiga VARESE - Ruby Mosaic (910)

Colors:  Cocoa Mosaic (580) • Ruby Mosaic (910)
Sizes:  52-15-130
Features:  Hand-crafted zyl; Laser-engraved design on temples; OBE safety screws.
List Price:  $59.95

Eyecare professionals can now purchase Via Spiga Eyewear online at www.zyloware.com.
A wide assortment of Via Spiga of point-of-purchase materials is available by request. For more information on Via Spiga Eyewear, retailers may contact their Zyloware Sales Representative or Zyloware directly at 800-765-3700 or via e-mail at sales@zyloware.com.

Via Spiga is the registered trademark of Brown Shoe Company.