Green Island, NY – Of all of the seasons, it is autumn that best embodies the spirit of change.  Bold and brilliant new colors, new wardrobes, new twists on classic fashion icons, all exemplify the vibrancy of the fall season.  It is in this spirit that this September, Silhouette will welcome Titan X, a brand-new, eight-piece rimless collection.  Featuring the latest technologies in lightweight, hinged design, Titan X is styled in dynamic palettes of vivid, metallic color for a bold entrance into what’s new for rimless.

Titan X shares many distinctive features with its hingeless rimless counterpart, Titan Minimal Art.  In addition to their lightweight comfort, the models employ the same ergonomically designed, flexible beta-titanium temples, the soft and pliable EmPad nosepad system and the durable, TwinLock pressure mountings. Titan X, however, is distinguished by its hinge. Camouflaged as a design element, the screwless hinge is imperceptible when worn.  Fully functional, the hinge offers the easy, folding convenience preferred by consumers who take their eyewear off frequently.

 

In keeping with Silhouette’s tradition of ensuring optimal customization, Titan X comes in eight different temple colors, all interchangeable with eight distinct lens shapes.  Consumers may choose frames in the rich luster of ‘sweet plum’ or “red flame’ among some of the darker hues, or instead opt for ‘silver frost’ or ‘sand dune’ for a softer, understated look. Other colors include ‘sweet lime’, ‘smoky gunmetal’, ‘soft teal’ and ‘shiny ginger’. The multi-age, unisex orientation of Titan X and its multiple temple and bridge sizes guarantee a wide marketability.

All Titan X models are available with a polarized clip-on in brown. The frames are priced at $109.95 per demonstration frame and $107.95 per chassis. Titan X comes in a kitbox for optimum merchandising. The complimentary marketing package includes a poster, countercard, collection book, catalog booklet and merchandising guide.  

For additional information, please contact Genevieve Fay at 518.270.3103 or g.fay@us.silhouette.com