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CHICAGO, IL
– iPORT Media, the eye care industry's first and only private
broadcast network that delivers fully customizable education,
training and entertainment directly to optical patients and staff,
and Essilor of America, the industry’s the leading lens
manufacturer, have announced the inclusion of iPORT Media in its
Essilor Edge program. Essilor Edge is a comprehensive loyalty
program specifically designed to reward Eye Care Professionals for
selling Varilux®, Crizal® and DEFINITY™ products.
Starting this
month, qualified optical providers enrolled in Essilor Edge may
utilize Edge Points to subsidize the cost of iPORT Media systems for
their offices. iPORT’s rich, relevant and informative content has
been proven to increase optical sales and theraservices by as much
22%.
“iPORT has
become the ECP’s right-hand in educating patients about the health
and care of their eyes,” says Howard Weiner, Chief Operating
Officer of iPORT Media. “We have built the industry’s largest
content library to stimulate meaningful dialogue between patients
and doctors. We are delighted to be partnering with Essilor, as the
market leader in progressive, high-index and anti-reflective coated
lenses in a venture that will both reward and enhance ECP practices”.
Quote from
Essilor – something to the effect: “As part of our commitment to
partner with Eye Care Professionals to help build their practice and
grow the industry, we are excited to offer this educational tool to
our Edge Program participants,” says Carl Bracy, Vice, Vice
President of Marketing, Essilor of America. “iPORT Media is a
perfect complement for ECP’s looking to increase revenue by
providing the highest quality products and state-of-the-art health
care for their patients”.
About
iPORT Media:
iPORT Media is the eye care industry's first and only private narrow
casting network that delivers on-site customizable, educational, and
marketing content directly to patients and eye care professionals.
Delivered via internet to the point-of-sale, iPORT Media increases
the sale of premium products such as lenses, coatings, and designer
frames, and improves the profitability for eye care professionals.
To learn more about iPORT, visit www.iPORTmedia.com,
or call 312.440.6000
About
Essilor:
Essilor is the leading manufacturer of optical lenses in the United
States and is the market leader in progressive, high-index and
anti-reflective coated lenses. A pioneer in the development and
production of ophthalmic lenses, Essilor employs more than 8,500
people throughout North America. Essilor manufactures optical lenses
under the Varilux®, Crizal®, Thin&Lite®, DEFINITY™ and
other Essilor brand names. Essilor Laboratories of America (ELOA) is
the largest, and most trusted, optical lab network in the U.S. and
offers a wide choice of services and lens brands, including Essilor
premium lenses, to eye care professionals across the nation. Essilor
of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor
International, S.A., a publicly held company traded on the Euronext
Paris stock exchange (Reuters: ESSI.PA). For more information about
Essilor Edge, visit www.essiloredge.com
or call 800.215.7249 ext. 4513.
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