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The Banana
Republic ophthalmic collection will be distributed in the U.S.
beginning November 2007 to independent optical stores as well as
retail optical chains.
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Premiering
at Vision Expo West in early October.
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The
collection includes 36 optical frames (22 female styles and 14
male styles).
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In sum,
there are 19 plastic styles and 17 metal styles in the launch
collection.
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Echoing
the sophisticated aesthetic found in Banana Republic’s
ready-to-wear designs, the eyewear revolves around sleek lines,
unique accents, and—above all—wearable shapes.
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“Our
priority has long been focused on creating elevated designs that
are both timeless and approachable,” says Banana Republic EVP
Design, Deborah Lloyd. “The eyewear adds a finishing touch to
our wardrobe of new classics.”
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The
collection features a predominance of rectangular shapes but
also includes softer ovals as well as a few preppy silhouettes.
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The styles
are offered in an array of colors including classic metallic
tones such as dark gunmetal, antique gold, black satin, shiny
burgundy, bakelite brushed and warm gray. Plastic styles include
black, havana and burgundy, as well as custom colors including
distinct combinations of olive tortoise, smoke ivory, amber
tortoise, havana blonde, crystal gray and burgundy.
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Logo
detailing includes the BR monogram logo on the women’s styles,
while the Banana Republic logo is used for the men’s
collection.
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Suggested
price range: $148 to $188 retail ($50 - $70 wholesale).
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Marketing
for the collection will include trade and consumer advertising
as well as visual merchandising materials such as banners,
static clings, recall cards, counter cards, 3-piece displays,
24-piece displays, mirrors and a logo plaque.
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The Banana
Republic women’s ophthalmic collection includes the following
styles: Amelia, Belinda, Blaine, Breanna, Cathrine, Elise, Ella,
Emilie, Gabrielle, Genevieve, Greer, Gwyneth, Isabel, Jillian,
Kaitlin, Kelsea, Maren, Marie, Megan, Sloane, Tessa, and Yvonne.
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The Banana
Republic men’s ophthalmic collection includes the following
styles: Colin, Donovan, Douglas, Edward, Gerry, Gregory, James,
Jeremy, Lucas, Malcolm, Martin, Nathan, Nick and Sebastian.
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“We are
very excited to be able to offer our optical customers an
incredibly strong and widely recognizable fashion brand. The
Banana Republic ophthalmic collection is a mix of modern fashion
and timeless style. We are confident that there will be strong
demand for this collection which offers a superior product at an
accessible price,” said Dick Russo, executive vice president
of Safilo Group.
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