Green Island, NY – Silhouette garnered a top honor for its Blue Light / Advanced Macular Degeneration (AMD) Awareness Campaign.  The wellness initiative was named a finalist in the competition for the Delta Awards honoring excellence in medical marketing and bestowed by the Medical Marketing Association (MMA). Silhouette was one of only eight companies nationwide to receive such a distinction. The company was commended for its “exceptional leadership in the development of its innovative, impactful medical marketing program” and for its “association with creativity and success in the medical industry.” Silhouette’s Blue Light Awareness Campaign is a multi-tiered initiative designed to aid eyecare practitioners in educating their patients on the dangers of blue light.

“We could not be more thrilled by this unexpected commendation,” states Debra Severson, Director of Strategic Programs & Account Support for Silhouette, “The Delta Awards are extremely competitive, recognizing achievements in all fields of advanced medical marketing. For our Sight Protection initiative to be so noted is a tremendous honor.”

First bestowed in 1998, the Delta Awards are one of the medical marketing industry’s premier honors. Given out annually by the Medical Marketing Association (MMA), the award recognizes positive contributions to healthcare by showcasing marketing and education programs that have spurred advances in patient care.

Silhouette’s Blue Light Awareness Campaign integrates seminars and educational materials to help educate eyecare professionals and their patients on the link between retinal damage and blue light, along with the steps that can be taken to help prevent the development of AMD. The company offers multi-tiered educational seminars, live and in DVD format, that speaks to all levels of the optical industry from doctor to practice manager to dispenser, and is supported by materials aimed at patient education. A turnkey patient education kit includes an informational video, posters, lifestyle surveys, brochures with interactive counter card holder and a take-home Amsler Grid.  

For additional information, please contact Genevieve Fay at 518.270.3103 or g.fay@us.silhouette.com