WILLISTON, VT – Quality protective eyewear is particularly important for children because most kids spend more time outdoors than adults do. The American Optometric Association emphasizes the importance of getting children sunglasses that block 99- to 100-percent of the sun’s damaging UVA and UVB rays. According to the AOA, the earlier children begin wearing sunglasses outdoors, the better their chances of avoiding eye health problems, such as cataracts, later in life. 

For Spring 07, Julbo introduces the Kola—its newest sunglass designed specifically for children ages three- to five-years-old. 

The Kola features Julbo’s high end mountaineering lens that blocks 100-percent of harmful UVA/UVB rays. In addition, the Spectron X6, Category 4  polycarbonate lens blocks 95-percent of visible light offering the highest protection possible. The Kola boasts comfort and style that ensures your kids will want to wear it. Features include flexible, adjustable temples to fit any size head, and holes at the ends of the temples to accommodate a removable cord.

The Kola is available in an array of sporty colorways for boys and girls, and retails for $30. 

Julbo’s successful line of affordable, durable children’s eyewear all feature 100-percent UV-protective lenses in frames styled to ensure a child will want to wear them. Julbo has a complete range of protective eyewear for infants to teenagers. 

Using the same technology and innovation to make sunglasses for mountain climbers, sailors and the world’s most extreme athletes, Julbo’s children’s line is not simply scaled-down versions of adult styles. Julbo’s team of designers considered the unique structure and dimensions of a child’s head and face to make sunglasses that fit comfortably on the nose and at the temples and provide maximum protection from harmful rays. 

UV protection for the eyes is as important or more important than UV protection for our skin,” said Opticus Inc. owner Fred Seitzman, an expert optician who specializes in eye protection for the athletes and explorers who encounter the most extreme light conditions on the planet.  

Seitzman cautions that eye damage from consistent UV exposure often goes unnoticed, because, unlike a sunburn, it’s usually painless. “For this reason, it is important to instill in our children the need to have and wear quality sunglasses when exposed to the sun for significant periods of time,” Seitzman said, “especially at higher altitudes or in areas of concentrated reflection such as beaches, lakes and ski areas.” 

Additional sunglasses in Julbo’s kids’ range include: 

• Looping (infant-two years old)

• Looping 2 (two-four years old)

• Pop (one-two years old)

• Toon (two-three years old)

• Spot (three-six years old)

• Twig (five-eight years old)

• Keedz (three-eight years old)

• Noa (six-10 years old)

• Peekaboo (six-10 years old)

• Ozone (six-12 years old)

• Coach (five to 15 years old) 

Julbo also has a complete range of sunglasses for Juniors. 

Julbo eyewear has been at the forefront of optical and action sports optics since the company was founded in 1888. Three generations have directed Julbo’s evolution from manufacturer of corrective lenses to global producers of protective eyewear for all active outdoor pursuits.  

For additional information on Julbo eyewear, visit www.julboinc.com or call 800.651.0833. For media inquiries or samples, please contact KCPR at 970.259.3555.