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DALLAS
–
Essilor of America,
Inc. (EOA) announces its annual national promotion for Crizal®,
this year named Crizal
Clear Choice Promotion. From May 1 through August 31, all eye
care professionals (ECPs) are invited to participate and qualify to
win 150 luxury trips for two to Lisbon, Portugal, based on their
sales of Crizal, Varilux® and DEFINITY™.
“Year
after year Essilor is proud to offer our ECPs the best promotions in
the industry, and the Crizal
Clear Choice Promotion is just that. This promotion allows us to
celebrate the strong relationships and the collaboration we are
fortunate to share with our ECPs,” said Carl Bracy, vice president
of marketing EOA. “It is also our way of expressing gratitude and
appreciation for their loyalty to Essilor and the Crizal, Varilux
and DEFINITY brands.”
Grand
prize trips for two include airfare, hotel and transfers. Winners
will visit Lisbon, Portugal in April 2008 and will experience the
beauty and history of the country through various tours and
sightseeing excursions. Accommodations at the Four Seasons Hotel
Ritz Lisbon, long considered the city’s finest hotel, boast a
Zen-design spa and the Varanda Restaurant, overlooking Eduardo VII
Park and the hotel’s terraces. Trip recipients can experience
Lisbon by foot or by tram – exploring sites including Saint George
Castle, Estrela Square and views of the Lisbon and Tagus Rivers.
Other local flavor includes wine tours at José Maria da Fonseca
Estate, the seaside beauty of Belem, off-road adventures through the
Sintra Mountain Range and the preserved medieval town, Óbidos.
This
year the Crizal Clear Choice
Promotion provides ECPs with three ways to win:
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Grand
Prize – 145
trips to Lisbon to the top sellers of Crizal, Varilux and
DEFINITY products. ECPs will earn points for every
Crizal, Varilux and DEFINITY order placed during the promotion.
-
Crizal
Clear Choice Scratch-off Cards –
Exciting prizes.
For every Crizal product sold during the promotion period ECPs
will earn a scratch-off card that provides the opportunity to
win merchandise.
-
Second
Chance Drawing – Five additional grand prize trips. Every scratch-off card is a
potential entry. Winning tickets will be automatically entered
into the drawing through the Web site. If a card is not a
winner, the ECP can mail it in to be included in the drawing to
win one of the five trips.
For
more information about the rules, please visit our website at www.clearchoice2007.com.
Crizal
products are industry-leading, anti-reflective coatings from Essilor
that reduce glare and protect lenses from scratches, smudges, dust
and dirt. Four products make up the Crizal family: Crizal, Crizal
Alizé®, Crizal Alizé with Clear Guard™
and now Crizal Sun™ lenses. Crizal Alizé with Clear
Guard has unparallel durability, superior cleanability and smudge
resistance that provides wearers the clearest vision possible. With
an unmatched hydrophobic coating, Crizal Alizé with Clear Guard
allows water and oil to simply roll off, minimizing the need for
cleaning. In addition, it has incorporated the same technology used
in plasma televisions to add an integrated anti-particulate layer
into the AR process. The result is a superior AR coating that stays
cleaner, longer than any other AR coating, is easier to clean, and
because of less cleaning, the lens is less likely to scratch. With
the proprietary Pad Control System™, Crizal lenses are
also the easiest premium AR to edge.
Essilor
is the leading manufacturer of optical lenses in the United States
and is the market leader in progressive, high-index and
anti-reflective coated lenses.
A pioneer in the development and production of ophthalmic
lenses, Essilor employs more than 8,500 people throughout
North America. Essilor manufactures optical lenses under the
Varilux®,
Crizal®,
Thin&Lite®,
DEFINITY™ and other Essilor brand names. Essilor Laboratories of
America (ELOA) is the largest, and most trusted, optical lab
network in the U.S. and offers a wide choice of services and lens
brands, including Essilor premium lenses, to eye care
professionals across the nation.
Essilor of America, Inc. (Essilor) is a subsidiary of
Paris-based Essilor International, S.A., a publicly held company
traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
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