Expands Sunwear Offerings with 6 Base Sun Protection


Green Island, NY – Silhouette is pleased to announce an extension of its sunwear line with the introduction of Silhouette 6 Base Sun Protection. This ten piece rimless collection features combinations of top-selling Silhouette frames and sunwear shapes; all in 6 base lenses in the company’s most popular lens colors, IDEAL Protection and IDEAL POL.  Available in conjunction with Silhouette’s Sun 2007 models, this easy-to-use demo system offers a low inventory – low investment opportunity for eyecare practitioners to present quality comprehensive sun protection to their patients.

Silhouette 6 Base Sun Protection

“We are delighted to offer this exciting new sun collection to our customers,” states Diana Marino, Brand Manager for Silhouette US, adding “Key to this collection is that Silhouette 6 Base Sun Protection greatly opens up the market for prescription lens wearers, particularly those with more challenging indexes. Everyone should be able to enjoy the important health and great lifestyle benefits offered by prescription sunglasses.”

As with all Silhouette rimless collections, Silhouette 6 Base Sun Protection is highly customizable. Demonstration models are available in four temple styles. Titan Minimal Art Space (hinge-less) and Titan Next Generation III (hinged) are made from high quality titanium and are both lightweight and durable. Titan Colours (hinge-less) and SPX Motion (hinged) are crafted predominantly in SPX, Silhouette’s renowned synthetic, known for its lightweight comfort and flexibility. All frames feature Silhouette’s original screw-less design.

A total of ten classical and stylish lens shapes are showcased in two colours, IDEAL Protection (brown) and IDEAL POL (polarized lenses in grey). The interchangeability of the frames, shapes and lens colours lends to numerous different options for maximum customization. Once an eyecare practitioner has assisted their patient in choosing the perfect sun protection option, they can simply order the necessary chassis and corresponding shape and colour. This easy-to-use reordering system cuts down on inventory, resulting in low investment costs.

Available in buy-in packages of five to ten demonstration models, Silhouette 6 Base Sun Protection is sold in a complete merchandising package including display, motive, informative consumer cards and Amsler Grid tests for spotting early symptoms of Advanced Macular Degeneration (AMD). Models range in price from $99.95 to $129.95 wholesale.

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