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Green
Island,
NY
– Silhouette is pleased to announce an extension of its sunwear
line with the introduction of Silhouette
6 Base Sun Protection.
This ten piece rimless collection features combinations of
top-selling Silhouette frames and sunwear shapes; all in 6 base
lenses in the company’s most popular lens colors, IDEAL
Protection and IDEAL POL. Available
in conjunction with Silhouette’s Sun 2007 models, this
easy-to-use demo system offers a low inventory – low investment
opportunity for eyecare practitioners to present quality
comprehensive sun protection to their patients.
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“We
are delighted to offer this exciting new sun collection to our
customers,” states Diana Marino, Brand Manager for Silhouette
US, adding “Key to this collection is that Silhouette
6 Base Sun Protection greatly opens up the market for
prescription lens wearers, particularly those with more
challenging indexes. Everyone should be able to enjoy the
important health and great lifestyle benefits offered by
prescription sunglasses.”
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As
with all Silhouette rimless collections, Silhouette
6 Base Sun Protection is highly customizable.
Demonstration models are available in four temple styles. Titan
Minimal Art Space (hinge-less) and Titan
Next Generation III (hinged) are made from high quality
titanium and are both lightweight and durable. Titan
Colours (hinge-less) and SPX
Motion (hinged) are crafted predominantly in SPX,
Silhouette’s renowned synthetic, known for its lightweight
comfort and flexibility. All frames feature Silhouette’s
original screw-less design.
A
total of ten classical and stylish lens shapes are showcased in
two colours, IDEAL Protection (brown) and IDEAL POL (polarized
lenses in grey). The interchangeability of the frames, shapes and
lens colours lends to numerous different options for maximum
customization. Once an eyecare practitioner has assisted their
patient in choosing the perfect sun protection option, they can
simply order the necessary chassis and corresponding shape and
colour. This easy-to-use reordering system cuts down on inventory,
resulting in low investment costs.
Available
in buy-in packages of five to ten demonstration models, Silhouette
6 Base Sun Protection is sold in a complete merchandising
package including display, motive, informative consumer cards and
Amsler Grid tests for spotting early symptoms of Advanced Macular
Degeneration (AMD). Models
range in price from $99.95 to $129.95 wholesale.
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