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DALLAS, October 25, 2005 – Select Eye Care Professionals arrived
in Los Angeles on October 6 to attend the fourth Varilux® Ipseo™
Product Symposium. Brand sales consultants met with Eye Care
Professionals from the west coast to explain the benefits of the new
Varilux Ipseo progressive addition lens (PAL) and the VisionPrint
System™ (VPS). This symposium marks the last of four regional
symposiums held in 2005 for select ECPs.
“Los Angeles will conclude our successful series of symposiums on
Varilux Ipseo that have helped educate attending Eye Care
Professionals on the benefits of the first custom progressive lens
that is personalized for each patient’s visual behavior,” said Mike
Daley, president of Essilor Lenses. “We have found these symposiums
to be well received by Eye Care Professionals and we are already
planning our next series and look forward to kicking them off again
next year.”
Varilux Ipseo is the world's first individualized PAL, with each
lens customized for each person through the integration of an
individual’s physiological measures of Head and Eye movements and
prescription parameters. The VPS is a diagnostic device that
measures a patient's Head and Eye movements, which are then used to
custom create the Ipseo lens design to optimize a patient’s field of
vision. In addition to their individualized prescription and
personal Head and Eye measurements, each lens features the patient's
initials engraved on the lens, making Varilux Ipseo the most
individualized and tailor-made lens on the market.
"The Essilor symposium was extremely helpful and educated me on the
numerous benefits of Varilux Ipseo. Since I attended and received
the instrument in June, our office has sold 113 pairs of Ipseo
lenses and has recently prescribed many more," said Dr. Kirk Harris,
optometrist, Doctors Vision Center.
-more-
Pete Hanlin, sales training and development manager, led the
symposium, which included both technical and marketing
presentations. The seminar topics included:
• an explanation of freeform technology and how Varilux uses this
technology to optimize patient satisfaction with the launch of
Varilux Ipseo;
• discussion of individualized lenses and their benefits;
• an introduction to the VisionPrint System including a
demonstration of how to take patient head/eye measurements;
• shared success measures for selling Varilux Ipseo based on global
launch learnings and a 2004 U.S. beta test.
Essilor is the leading manufacturer of optical lenses in the United
States and is the market leader in progressive, high-index and
anti-reflective coated lenses. A pioneer in the development and
production of ophthalmic lenses, Essilor employs over 6,100 people
in more than 100 facilities throughout the 50 states. Essilor
manufactures optical lenses under the Varilux®, Crizal®, Airwear®,
Thin & Lite® and other Essilor brand names. Essilor Laboratories of
America (ELOA) is the largest, and most trusted, optical lab network
in the U.S. and offers a wide choice of services and lens brands,
including Essilor premium lenses, to eye care professionals across
the nation. Essilor of America, Inc. (Essilor) is a subsidiary of
Paris-based Essilor International, S.A., a publicly held company
traded on the Euronext Paris stock exchange (Reuters: ESSI.PA). |
